The Collective Edit
Presented by John Diep Photography
The content your brand deserves - finally within reach
The Collective Edit is a professionally produced editorial shoot built for independent brands and boutiques. A small group of complementary businesses share one production, and each walks away with campaign-quality photography and video that would otherwise require a full solo budget to produce.
THE IDEA
Many independent brands can't access the production quality their products actually deserve.
A professionally directed fashion shoot is a significant production, with models, styling, hair and makeup, lighting, photography and video. For many independent boutiques and emerging labels, it simply isn't on the table. The Collective Edit changes that. By bringing together a small group of complementary non-competing brands under one production, every participant accesses a level of creative output that otherwise just isn’t available to them.
HOW IT WORKS
Structured for quality. Designed for your brand.
01 - A concept is chosen
Each Collective Edit is built around a defined creative theme - a visual world that shapes the lighting, styling, casting, and mood. We work with you to confirm the concept fits your brand.
02 - The roster is filled with complementary brands
We bring together three to four non-competing businesses whose products enhance the styling: clothing, shoes, jewelry, accessories. No one shares a category.
03 - We build the creative around your products
A full mood board is developed using your products. You approve the direction before shoot day. Our team handles styling, casting, coordination, and everything on set.
04 - Shoot day: your products, your looks, your content
Each brand's products are featured in dedicated styled looks. Competing brands never appear in the same image. Your brand representative is welcome to attend and gather your own behind-the-scenes content.
05 - You choose your images from a full proof gallery
We deliver a curated proof gallery of your shoot. You select the images you want included in your package. Additional selects are available if you want more, and video assets are also available upon request.
06 - Content delivered, and the community keeps working
Finished images and video will be delivered within two weeks of selection. Participants can elect to tag or collaborate with one another on social — putting your brand in front of new, aligned audiences without any extra effort.
THE FINAL RESULTS
What we produce
WHAT’S INCLUDED
A full production. For every participant. Every time.
Directed, lit, and edited to editorial standard. Every participant, every look.
Professional photography
Your products built into cohesive, intentional looks by our creative team.
Professional styling
Professional models, and hair and makeup artists.
Models and HMUA
An edited behind-the-scenes reel featuring the full production, shared across all participants.
BTS video recap
Raw behind-the-scenes stills and clips from the day are yours to use freely for social media.
Unlimited raw BTS
You are welcome on set. Bring one representative to observe, gather content, and experience the production firsthand.
Shoot attendance
Competing brands never appear in your delivered images.
Category exclusivity
Participants can choose to tag or collaborate with one another on social media, providing organic reach to new and aligned audiences.
Cross-brand exposure
One production standard
The production quality is maintained regardless of which options you choose. Your package determines how much of the shoot you take home, not how well your brand is treated on that day.
VIDEO CONTENT
Motion content built for today's platforms.
Every production includes a shared BTS recap clip and raw footage. Additional video formats are available on request:
Product highlights and moving image
Founder and brand story interviews
Location and atmosphere pieces
Short-form social edits (Reels and TikTok-ready)
Brand feature edits (15–60 sec commercial cuts)
PACKAGES
Same shoot. Same quality. Choose how much you take home.
Every participant receives the same professional production. Your package determines your included deliverables, not how your brand is treated on the day.
ESSENTIAL - $500 per participant
Proof gallery: ~30 images
Final selects: 10 images
Retouched heroes: —
BTS recap clip: Group shared
Raw BTS: Unlimited
License: Social and Web
STANDARD - $750 per participant
Proof gallery: ~40 images
Final selects: 16 images
Retouched heroes: 2 images
BTS recap clip: Group shared
Raw BTS: Unlimited
License: Social and Web
PREMIUM- $1,000 per participant
Proof gallery: ~60 images
Final selects: 24 images
Retouched heroes: 4 images
BTS recap clip: Group shared
Raw BTS: Unlimited
License: Social and Web
Additional selects, video edits, and licensing upgrades available on request. 50% deposit secures your spot — balance due 7 days before shoot day.
WHO THIS IS FOR
Independent brands with something to say, who want visuals to match.
The Collective Edit is built for Edmonton boutiques, emerging labels, and specialty retailers ready to show up with content that matches the quality of what they already offer.
Will my brand appear alongside a competitor?
No. Competing brands may participate in the same production day, but they will never appear in the same image or licensed content. Category exclusivity within your delivered images is guaranteed by contract.
COMMON QUESTIONS
Does my package affect how my brand is treated on the day?
No. Every participant receives the same professional production — the same crew, the same creative direction, the same attention on set. Your package determines the volume of finished content you receive, nothing else.
Can I choose my own images?
Yes. We deliver a full proof gallery from your shoot and you select the images included in your package. If you want more than your package includes, additional selects are available.
Can we attend the shoot?
Yes. One representative per brand is welcome on set to observe and gather their own behind-the-scenes content. The more exposure the better for everyone.
Do we have to cross-promote with other participants?
Not at all. Cross-tagging and collaboration on social is entirely optional. Some participants find it valuable; others prefer to keep their content separate. Either works.
How many brands participate in one shoot?
Three to four. Enough to share the production and create styling variety — not so many that your brand feels diluted or the day becomes unmanageable.
When do we pay?
A 50% non-refundable deposit secures your spot. The balance is due seven days before shoot day. Participation is not confirmed until the deposit is received.
Spots are limited to four brands per shoot.
If you're interested, reach out now. We'll talk through concept fit, category availability, and timing. No pressure - just a conversation to see if there is a good fit.